Why subscribe?

Although communities feel magical, they don't come together by magic.

This Get Together newsletter is an ongoing trail guide for bringing a community to life.

The authors behind Get Together: How to Build a Community With Your People will share what we’re learning and hearing in our research on thriving communities around the world.

Expect clear, actionable steps, not ambiguous theories.

Our goal is to make the process of building a community less mysterious. So, when we send you an inspiring story, we’ll always frame them with our grounding principles.

Remember: Whether starting a run crew, helping online streamers connect with fans, or sparking a movement of K-12 teachers, the secret to getting people together is the same. Build your community with people, not for them.

Thanks for tuning in ✌️

Kai, Kevin, and Bailey

What to expect

We send monthly-ish emails with clear, actionable steps and illuminating stories, not ambiguous theories.

If you want to catch up on what you’ve missed, check out these popular posts.

  1. Big things start small: How Substack sparked its early community of writers. A deep dive into the history and strategy of the budding creator platform.

  2. “The bulk of what gets done is by a small set of fanatics.” A deep dive on learnings from Mariah Carey's fans.

  3. A Note from People & Company on Bailey’s involvement in “The Social Dilemma” film.

  4. "Get Together" Podcast Year in Review. A roundup of the ordinary people building extraordinary communities featured on the “Get Together” Podcast in 2020.

Bonus! Check out our collaborative, master list of community-building resources.

About the authors

Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto started People & Company, a strategy partner for organizations like Nike, Porsche, Substack and Surfrider to bring confidence to community building. They’ve supported the creation and ongoing care for communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. 

In March 2021, People & Company was acquired by Substack, where they are currently focused full-time on serving their communities of readers and writers.

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Your trail guide for building a community


Ops guy, co-author of Get Together. Creator, engineering lizard brain.
Writer Programs at Substack. Sharing art in progress—mostly collage, music, and gathering humans—on Tiny Desk. 📍NYC
Queer surfer, dog voyeur. Co-author of “Get Together” - press.stripe.com/get-together